Case
8 (Marketing Consultant)
Jimmy is a Marketing Consultant.
Jimmy helps small business owners increase sales via implementation of Affiliate Programs and/or Networking Arbitrage. Despite tha fact that this idea was considered risky, his services are very popular in the local community of small business entrepreneurs. Now Jimmy decides to develop the business by implementing his own Affiliate Program.
|
Date |
Event |
Jimmy's Actions |
|
2/20/00 |
AP Settings |
Set up AP settings: 5-levels, type=%, period=1month, minimal payment-$10, and payment unit-$. Payments scheme: 1st level-5% 2nd level-3% 3rd level-1% 4th level-1% 5th level-1%. |
|
2/22/00 |
Announcement of AP |
Jimmy announces the AP to all his clients. |
|
2/24/00 |
First affiliates |
Jimmy registers the first five affiliates: Mary with Affiliate's ID=1, Reference ID=0 (Affiliate1) Bill with Affiliate's ID=2, Reference ID=0 (Affiliate2) Judy with Affiliate's ID=3, Reference ID=0 (Affiliate3) Mike with Affiliate's ID=4, Reference ID=0 (Affiliate4) Karen with Affiliate's ID=5, Reference ID=0 (Affiliate5) |
|
3/2/00 |
The first sales from AP and a new affiliate. |
Jimmy registers the first sale with Affiliate's ID=1 and sum =$1,000. Jimmy registers a new affiliate, Tom with Affiliate's ID=6 and Reference ID=1. |
|
3/23/00 |
A new affiliate |
Jimmy registers Holly with Affiliate's ID=7 and Reference ID=2. |
|
3/27/00 |
A new sale |
Jimmy registers a sale with Affiliate's ID=7 and sum=$1,500. |
|
4/1/00 |
The first payments to affiliates |
Jimmy generates the report “Payments Due” , which registers payments to the following affiliates: $50 to the affiliate with ID=1 $45 to the affiliate with ID=2 $75 to the affiliate with ID=7. Jimmy sends the checks to Bill, Mary, and Holly. |
|
4/4/00 |
A new affiliate |
Jimmy registers Sam with Affiliate's ID=8 and Reference ID=4. |
|
4/5/00 |
A new sale |
Jimmy registers a sale with Affiliate's ID=5 and sum=$1,000. |
|
4/19/00 |
A new affiliate and a new sale |
Jimmy registers Gideon with Affiliate's ID=9 and Reference ID=4 and a sale with Affiliate's ID=4, and sum=$2,000. |
|
5/1/00 |
Payments to affiliates |
Jimmy generates the report “Payments Due” , registers payments to affiliates ($100 to affiliates with IDs=4,and 5), and sends checks to Mike and Karen. |
|
5/15/00 |
A new affiliate |
Jimmy registers Raffy with Affiliate's ID=10 and Reference ID=1. |
|
5/22/00 |
A new affiliate and a sale |
Jimmy registers Daniel with Affiliate's ID=11 and Reference ID=5; he also registers a sale with Affiliate's ID=5 and sum=$1,000. |
|
5/28/00 |
A new affiliate |
Jimmy registers Jeff with Affiliate's ID=12 and Reference ID=3. |
|
5/30/00 |
A new sale |
Jimmy registers a sale with Affiliate's ID=3 and sum=$2,000. |
|
6/1/00 |
Payments to affiliates |
Jimmy runs the report “Payments Due”, registers payments to affiliates($100 to affiliate with ID=3 and $50 to affiliate with ID=5) and sends checks to the affiliates. |
|
6/2/00 |
A new affiliate |
Jimmy registers Ellen with Affiliate's ID=13 and Reference ID=1. |
|
6/12/00 |
A new affiliate |
Jimmy registers Zack with Affiliate's ID=14 and Reference ID=8. |
|
6/13/00 |
A new sale |
Jimmy registers a sale with Affiliate's ID=9 and sum=$2,000. |
|
6/27/00 |
A new sale |
Jimmy registers a sale with Affiliate's ID=2 and sum=$1,000. |
|
6/29/00 |
A new affiliate and a sale |
Jimmy registers Garry with Affiliate's ID=15 and Reference ID=10; he also registers a sale with Affiliate's ID=14, sum=$2,000. |
|
7/1/00 |
Payments to affiliates |
Jimmy generates the report “Payments Due”, registers payments to affiliates($50 to affiliate with ID=2, $80 to affiliate with ID=4, $60 to affiliate with ID=8, $100 to affiliate with ID=9, $100 to affiliate with ID=14)/p> and sends checks to the affiliates. |
Quarter results of running the affiliate program:
|
|
Before the launch of AP |
After |
|
Persons involved in sales (at least partly) |
1 (Jimmy) |
16 (Jimmy +15 affiliates) |
|
Jimmy's income (monthly average) |
$4,000 |
$7,400 |