Case
3 (Social worker)
Maria is a social worker. She is responsible for work with homeless people.
Despite all her enthusiastic attempts (she even rewards all visitors with food stamps) she attracted to her club only 10 homeless persons. This is 10 percent of the estimated number of homeless people in her district.
One day she encounters her college friend Tom, who now works as an affiliate manager.
Tom points out to her that she should also reward people for attracting new club members. After several meetings and discussions with Tom she decides to launch her own affiliate program.
Maria's objective is to increase the number of club members by 100 percent.
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Date |
Event |
Maria's Actions |
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6/20/00 |
AP Settings |
Set up AP settings: 2-level, type=fixed, period=1 day, unit of payment-food stamp, minimal payment-1 stamp. Payments on the levels: 1st = 2 stamps, 2nd = 1 stamp. For each visitor attracted to the club, the affiliates will receive food stamps according to the AP settings. |
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6/21/00 |
Announcement of AP |
Maria announces her AP to all her club members. |
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6/26/00 |
First affiliates |
Maria registers the first five affiliates:
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7/3/00 |
New affiliates and new club members (the same persons). |
Maria registers seven new affiliates:
She also registers new leads (club's member registrations):
Maria rewards the affiliates for the attraction of the new club members:
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7/12/00 |
New affiliates and new club members (the same persons). |
Maria registers five new affiliates:
She also registers new leads (club member registrations):
Maria rewards the affiliates for the attraction of the new club members:
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7/27/00 |
New affiliates and new club members (the same persons). |
Maria registers three new affiliates:
She also registers new leads (club member registrations):
Maria rewards the affiliates for the attraction of the new club members:
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8/1/00 |
New affiliates and new club members (the same persons). |
Maria registers three new affiliates:
She also registers new leads (club member registrations):
Maria rewards the affiliates for the attraction of the new club members:
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8/4/00 |
New affiliates and new club members (the same persons). |
Maria registers three new affiliates:
She also registers new leads (club member registrations):
Maria rewards the affiliates for the attraction of the new club members:
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8/8/00 |
New affiliates and new club members (the same persons). |
Maria registers two new affiliates:
and new leads (club members registration):
Maria rewards the affiliates for the attraction of the new club members:
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8/23/00 |
New affiliates and new club members (the same persons). |
Maria registers two new affiliates:
and new leads (club members registration):
Maria rewards the affiliates for the attraction of the new club members:
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The results of running the affiliate program are:
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Before the launch of AP |
After |
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Recruiters for membership in the club |
1 (Maria) |
31 (Maria +30 affiliates) |
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Number of the club members |
10 |
40 |
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