![]() v4.01 © Fantoosh Software 1998-2001 |
|
|
What is Dynamic Mailer (ODBC)? |
Think of it as an easy to use, advanced mail merge facility for sending formatted HTML and/or Plain Text email.
With a minimum of effort you can harness the power of your existing database to send targeted, personalized email to your customers. for example:
Simply create a template of the email you wish to send, specify the information you wish to extract from your database and where it should be positioned, select who you want to send the email to, click Send and the program does the rest! You can send up to 2,000 emails per hour - depending on the speed of your PC and your Internet connection!
Take for example a company who produce software. They have just released a new version of their application and want to offer an upgrade to their existing customers, and a special offer to people who have enquired about the software. Traditionally they may have used Listserv which sends a an identical email to everyone on a mailing list. However just look at the difference Dynamic Mailer makes!
|
Traditional Mail Senders |
Dynamic Mailer (ODBC) |
|||
|
All Customers |
Existing Customers |
|||
| Dear Customer,
Dodgy Software inc have just released v2.00 of our award wining pebble counting software which can now count pebbles twice as fast! If you already own version 1.00 then you can upgrade for just $15. If you are a new customer then you can buy it for a discounted price of just $50 etc. |
Dear Mr Doe,
Here at Dodgy Software inc we would like to thank you once again for purchasing Pebble Counter v1.0 on 1st January 2001. We hope that you are having fun counting pebbles and are writing to inform you that we have now released v2.0. The cost of the new version is $50, however as a valued customer we would like to offer it to you for the discounted price of $15. etc. |
|||
|
New Customers |
||||
| Dear Mr Smith,
On 1st January 2001 you enquired about our Pebble Counter software. Here at Dodgy Software inc. we are delighted to announce the release of v2.0 which can count pebbles twice as fast! To celebrate its launch, we would like to offer it to you for just $50 - that's $25 off the regular price of $75! etc. |
Which email would make you more likely to purchase?